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PLATFORM
Website (Responsive Design)
FOCUS
Internal System, Human-Centricity
project Timeline
Aug - Sep 2025
ROLE
UI/UX Designer
The Stock Ready and Request Mutasi projects, developed by the Product Division, aim to improve inventory management for all Adelle Jewellery products. The primary goals are to make products easy to track, ensure they are well-monitored, and decrease the amount of standard stock required, leading to greater budget efficiency and a reduction in overstock.
Challenges
Previously, the merchandise operations team relied entirely on Google Sheets. This system provided limited and fragmented information, making it difficult for stakeholders, especially the Board of Directors, to get a clear overview. To solve this, our team took ownership of the operational and reporting processes, including critical tasks like tagging stock and managing product distribution to all stores.
Goals
My design process was broken down into two main phases focused on creating a clear, role based experience:
Phase 1: Standard Stock Module
I began by designing a unified module called Standard Stock. This consolidated the core inventory functions into three main menus: Stock Ready (for tagged inventory), Standard Stock (for setting ideal stock levels), and a Dashboard for analytics.
Phase 2: Navigation & Request Mutasi Module
After the initial release, I refined the platform's navigation based on user feedback from their daily activities. I also redesigned the Request Mutation system to align with the "Stock Ready" workflow. Because this system was handled by a different set of users, I separated it into its own distinct module with four specialized menus: Operational, Update, Reject, and Report.
This modular approach guided different users to the correct workflows seamlessly, creating a more intuitive and efficient experience for everyone.
Deliver, Feedback, Iterate
After the first phase was delivered, we realized that we had not yet fully solved the users' core problems. To address this, my business developer colleague and I went back to our users to gather direct feedback on their experience with the initial system.
We listened to their challenges and sketched out their daily workflows. This process gave us a much deeper insight into how the Stock Ready and Request Mutation features needed to work together for different user roles and purposes.
Armed with this user feedback, I conducted a UX Audit of the existing design.
Based on my findings, I created a new, more efficient user flow that directly addressed the pain points we had identified.
Jobs To Be Done Improvement
Previously, the setup for Stock Ready opened in a new page, which was inefficient and time consuming for users. In the second phase, I refined this workflow by designing a pop up modal to handle product tagging, which made the process much more efficient.
Additionally, I also designed the Canceled and Report menus for the Stock Ready feature. This was done to handle edge cases, such as when a user makes a mistake, and to provide a centralized place for users to see all related information.
Put our brainstorming & creativity into the web
Although the 'Pemisahan Barang' (Item Separation) menu is used by the Stock Keeper, who also uses the Request Mutation features, it is not functionally part of the Request Mutation system. This is because 'Pemisahan Barang' is the initial step where a product is separated from the main warehouse to be distributed to its tagging destination.
The Request Mutation module itself contains three main operational menus. Each of these menus includes its own subsections for Reject, Update, and Report actions. Additionally, I designed a high-level summary report specifically for stakeholders, such as managers and directors, allowing them to track the entire process of product mutation, including distribution locations, estimated arrival times, and other key mutations.
Summary
The first phase of the Stock Ready and Request Mutation project did not fully address our users' core pain points. Acknowledging this, we dedicated the second phase to delivering significant improvements based on direct user feedback.
Our team conducted user interviews and observations while they work to understand how they accomplished their daily tasks, what challenges they faced with the system, and gathered their feedback from the first phase. This user-centric approach allowed us to launch a second version that received a great response, helping users complete their jobs much faster than before, even compared to when they relied on Google Sheets.
Key Results
+25% Improvement in Efficiency based on average task completion time
Clearer Responsibility through a more structured design with distinct roles, menus, and operator visibility
Easier Product Monitoring & Tracking via a comprehensive and easy-to-understand report
Collaboration
Chief of Technology: Indra
IT Team: Alfredho (Business Development SPV), Adry (Developer SPV), Anang (Developer), and Bogiant (Developer)
Product Team: Cindy (Manager Product), Tara (Merchandiser Manager), Sam (Merchandiser), Christ (Stock Keeper SPV), Jacky (Stock Keeper)
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