A unified mobile ecosystem designed to bridge the gap between physical retail and digital operations. By integrating RFID and QR scanning, this app empowered sales consultants to access real-time inventory and client data instantly, reducing administrative friction and increasing face-to-face selling time.

Manual Processes Were Slowing Down Sales

Sales staff at Adelle were struggling to track inventory and manage customer relationships during high-traffic periods. The existing manual process for logging product views and sales performance was slow, prone to human error, and took time away from the customer.

A Unified Mobile Ecosystem

I designed a comprehensive internal mobile app that integrates physical retail with digital tracking. By utilizing QR Code & RFID scanning, staff can now instantly identify products and access data, allowing them to focus entirely on the customer experience rather than data entry.

As a result, we began building a robust mobile app designed to empower sales and store teams to:

Smart Product Tracking: Instant lookup via RFID/QR scanning and rapid stock audits.
Sales Enablement: Features to compare products side-by-side and save a customer’s "Viewing History" for future follow-ups.
Performance Tracking: A dedicated dashboard for sales staff to track their individual earnings and commissions in real-time.

The end-to-end tracking project was completed and launched in just 3 months, followed by the viewing history feature, which was delivered in 2 months.

App Architecture

We kicked off the project by establishing a clear design process to map out all application features. By detailing the requirements upfront, we ensured the final user flow aligned with user goals and solved the root of their problems.

Onboarding App

Upon launching the app, users are greeted by a splash screen featuring the centered Adelle Jewellery logo, representing the brand ecosystem. Users then sign in using their existing Internal System credentials to access the application.

Ps: Due to urgent operational deadlines, I leveraged the Adelle Design System to prototype directly in high-fidelity. This allowed us to test realistic interactions with users immediately and reduced the design-to-dev handoff time by 35%.

Primary Feature: Scan to View Details

Upon signing in, users land on the dashboard. The primary action allows users to instantly scan a product via QR Code to access detailed specifications. The dashboard also allows them to track real-time sales performance, revenue, and targets specific to their location.

From Insights to Interface

Using insights from our data and user feedback, I crafted the final visual designs. We didn't settle for the first version; instead, we iterated on each page to ensure we delivered the best possible experience for our users.

Summary

What started as a simple scanning tool evolved into a full-service Sales Ecosystem that significantly increased workflow efficiency. We enabled seamless RFID stock audits and eliminated the manual labor of replacing physical tags during price changes. Furthermore, by rolling out the dedicated "Viewing History" feature in just 2 months, we gave the sales team a powerful tool to save customer preferences and drive personalized follow-ups. The entire platform is now live across all Adelle stores and exclusive events, receiving highly positive feedback from the users on the sales floor.

Key Results

Deployed Successfully: Running in all Adelle Stores & Events, managing over 12,000+ products.
Drastic Efficiency Increase: Reduced stock audit completion time from 1 day to just 2–3 hours.
Cost & Time Savings: Achieved budget efficiency by eliminating the need to replace physical tags for every price update.

Collaboration

This project required tight-knit collaboration across leadership, product, and engineering:

Leadership & Strategy: Indra (Chief of Technology) & Alfredho (Business Development SPV)
Product Stakeholders: Cindy, Andre, and Andy
Engineering & Development: Adry (Developer SPV), Refo, and the extended IT Team.

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